Executive summary of Public Perceptions about Alternative Medicine in Angel, London
The main purpose of this book is to identify and analyse the public perceptions about alternative medicines. Secondly, to identify and analyse the factors which motivate them to use different types of alternative medicines and to investigate the different types of alternative medicines used in London. To understand the expectations of general public/consumer behaviours in the field of alternative medical sector. The major expected outcome is to find out customer behaviour of the alternative medicine, the factors which motivates them and their sensitiveness to the use of alternative medicines. The results and outcomes will help to develop the alternative medicine sector in London, and this result may help to further research as well. The research is about the use of alternative medicine, why people using it, what are the perception, sensitiveness of the general public in London. There are new trends in Europe to use alternative and herbal medicine, National Health Sector (NHS) in the UK also operates complementary therapy unit at their hospitals. There are different type of alternative medicines practicing in the UK, they are professional bodies, educational bodies and research bodies in London. There are lots of researches and studies carried to identify consumer behaviours of different type of business.